Squeeze Pages

One of the single most effective ways of marketing on the internet these days is by using a Squeeze Page. What is a squeeze page you ask? Well in simple terms a squeeze page is a a single web page designed with the purpose of capturing a visitors contact information for the purpose of further follow-up marketing. These pages are usually quite simple, fit above the fold (ie. no scrolling required) and tend not to have any exit hyperlinks.

Quality squeeze pages used to use success stories or testimonials that the visitors could relate to, hoping to entice them to provide their details. The pages also make use of catchy sales copy and keyword rich text placed with SEO (search engine optimization) in mind, together with the clever psychological use of colour. However, these days, most of the advanced marketers use video on their squeeze page.

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