It’s a little surprising how many IM marketers have a hard time with email marketing because it’s not hard to find good information about it. In order to be successful with email marketing, you have to be sure of many different factors and prepare well before starting, only then you will get to see results. In this article we will be discussing some email marketing tips that will give you an insight into effective promotion.
Many studies have been done about when it’s right to send an email to the people on your list, and experts found that it’s always best on a Tuesday and a Wednesday. These are the days when people are in the most receptive mode to communicate and understand. That means they’re seeking out your copy like never before, and that also means more sales. Mondays are no good for emails, it turns out, because people are still trying to play catch up from the weekend. And on the other days, Thursday and Friday, people are in the hustle bustle of the weekend. For that reason, it’s best to email them sometime in the middle of the week, as that’s when they’re most receptive. If you don’t get it right with this email, you won’t get another chance to send another one. You might be able to send another one, but it would have to be after a long time.
Stick to delivering just one message when you’re sending out a promotional email. If you try to hit more than one topic you’ll only cause confusion with your readers. You never want to do anything that will cause your readers to stop opening and reading your emails. The best approach is focus on one topic, then put the main benefit in your subject line, and then say it upfront in your opening paragraph. Doing these things is important, and it’s very desirable to make life easy on your readers and customers. So, just remember that we’re talking about promotional mailings for an offer and not full-content newsletter or ezine emails. Still though, with something like a newsletter email, it’s a good idea to focus only on a few topics.
Every email you send needs to have a call-to-action in it, and it doesn’t really matter what it is – it can be just to be on the look-out for your next email. A call to action is just telling your reader to do something specific whatever that may be. If you are including an email copy with links in it, then you need to point them out. It’s fine to say it more than once, just put something in there in several places in your email. You will, though, want to avoid annoying your reader with too many calls to action, probably no more than three times. Any message that you send out without instructions will give you a poor conversion rate.
Don’t assume that your subscribers will just figure out it on their own, that’s the mistake many make. So always include benefits and then any clear instructions for them to follow. Your email marketing campaigns can bring you great returns if you apply the above techniques. Now you know to avoid terms that will set off spam filters, make bold, blue links that people will recognize and use subscribers’ names to make them feel special. The essence of email marketing is creating relationships, so keep this in mind above all else.
