Google Adwords is a proven and highly effective advertising tool that is designed to funnel targeted traffic directly to your website. Adwords works well whether you use it to obtain leads, generate sales, or just to test a few new offers. You can even use Adwords to market products worldwide or target a specific geographical location according to country, state, and city. However, expensive mistakes occur when vendors initate campaigns without first researching the market trends, the needs of their buyers, and the precise characteristics of their products. Following are 3 mistakes that people often make when they first start using Google Adwords.
1) Targeting Keywords That Are Too Broad
You can’t just jump into Adwords without taking the first step of thoroughly researching your market. Knowing your market and where you want to position yourself, as well as gathering details about your competition, are areas that you just can’t ignore. Through your research, you should be able to discover which keywords are currently bringing in the high traffic flow and what the bid prices are for these keywords. It is crucial that you understand how important keywords are and how they will affect your online marketing, if you want to be highly successful with Google Adwords. Market research is without doubt, the most important process you need to do. The more you know about your particular niche, the more likely you are to choose the correct keywords to get the best results.
2) Aiming To Be The Number One or Top Ad
Many of the people who try to use Google Adwords find that that they don’t achieve the results that they hoped for and simply end up losing money. Eventually, they give up trying to make it work and give up on Adwords itself. Often this result is a consequence of not following your keyword traffic properly. How much effort you put into tracking your keywords and matching your target page to these keywords is perhaps the most integral part in determining your Pay Per Click (PPC) success. You need to keep track of which keywords are producing results and which ones aren’t, so that you know where your sales and profits are coming from. Once you know which keywords/campaigns are working and which aren’t, then you can tweak your campaigns in such a way that you will drive more traffic and not lose money. In its simplest terms, it is just a matter of retaining the keywords that are making you money and deleting the keywords that aren’t. Compiling that information and using it to help design your next campaigns will provide you with a higher level of profit since you already know what works. So always bear in mind the importance and significance of tracking.
3) Overusing Keywords in One Ad Group
While you should focus on testing and optimizing your campaigns so you know which keywords are doing the job and which aren’t, you don’t just want to place a ton of keywords within one ad group. The most popular keywords will be swarmed over, while your less popular keywords will receive very few clicks. In the long term, this can cause problems, as you won’t be able to harvest the proper data and won’t know which keywords perform the best. Therefore, in the beginning you should only have around 10 – 15 keywords per ad group so that you can clearly see which ones are working and quickly remove the ones that aren’t working.
If you follow these simple tips you should be able to create a focused Adwords campaign that will bring in revenue because you are using keywords that lead to a high ratio of sales to clicks.