Local search engine optimization is not really all that new. Below are some tips to help you use local searches to build your business.
One thing you can do to get as much as you can from local searches is to make sure you’re listed with the big names in the industry. Of course this means Google Maps and Yahoo! Local. These are the two biggest in the industry, so listing with them should be your first priority before you move on to the next step. Your aim of listing with these huge names is to get more search engine traffic, which will help you realize your goals. It’s not difficult to list yourself with Google Maps.
You just need to follow a simple process to complete the application, after which you will be either emailed or telephoned for the verification purposes. Once you’re verified, all it takes is a short waiting period of a few weeks for you to see yourself listed in the local searches. Similarly, coming to Yahoo! The process is the same, except that you don’t need to go through the verification. Yahoo! Even lets you tailor your business listing how you want it.
While Google takes a long time to approve you, Yahoo! Approves applicants quickly. Don’t ever forget that technique, as that can take you further than any other tip you’ll learn in reaching out to those you’re trying to target.
SEO experts all know the value of a good title tag. There are many new marketers who focus on other factors but ignore the title tag, which can actually help you rank better. When going after local SEO, title tags are very important. A interesting part about local searches is the lack of competition as compared to broad based keywords.
This is why all title tags must have the keywords you have decided to use, and they must also include what city and state you’ve decided to target. This is just what the search engines need to make sure your target audience sees you. This is a very important technique to use if you hope to become good with SEO. Last but not the least, don’t overcrowd the title tag with too many keywords, and try to keep them at the minimum.
Another tip to remember is that you must have your address included on all your site’s pages. This always impresses the search engines and they’ll rank you higher. So what exactly should you include in this? You should have your business address, phone number and last but not the least, your zip code listed on all the pages of your site. The search engines will then immediately know that you’re targeting the local searches.
All in all, if you use the SEO methods you just learned about, you’ll see success in no time.