Getting your website ranked in the major search engines is important if you want to have a healthy flow of targeted visitors. In order to get the results you want, you’ll need to focus on your SEO strategy, which includes effective link building. Link building looks easy, but if it’s done wrong you might be compromising some of the critical factors. Don’t ignore these important factors, or you could be wasting plenty of time and money working towards results that won’t happen. You can’t complete a correct link building strategy in a single day, so it is important that your each step is done the right way. This article will be looking at some of the bigger mistakes you can make when it comes to your own link building strategy.
One of the more common link building mistakes is to try and build backlinks from sites that have no relevance to your own site’s subject matter. In order to build effective backlinks, you need to find sites that contain similar topics or keywords to yours. For example, if you have a website that is about gardening, getting backlinks from dating sites won’t make sense – you won’t be helping your site in any way. Yes, it’s not that easy to find good, relevant websites to have your link on, but it’s not impossible either. Unless you’re targeting a very tiny niche market, chances are that you already know of a number of sites that are relevant and which could be used in your link building campaign.
You can also find sites like these by doing a simple search on any search engine or via a link directory. Try emailing the owners of these sites and asking them for a backlink from their site to yours. Many people don’t like the idea of asking webmasters for links, but it really is one of the better ways to get the good links you need. It does take time to contact so many site owners this way, but the results will be well worth your effort. It’s better to be patient and have relevant sites linking to your website rather than having the irrelevant ones.
Another common link building mistake is trying to get your link on a page full of other links. You’ll see better results from a backlink pointing at your site from a page on another site that isn’t overloaded with large numbers of other links going to other sites within your niche as well. Some of these link pages can have 200+ backlinks on them, so putting your link in with them won’t help your efforts much, as each additional link on the page will dilute the value. However, some directories will use a ‘nofollow’ tag on backlinks showing on their pages. This means even if there were 200+ links on that one page, with most of them being “nofollow, excluding yours, then your link will have some value.
SEO link building has a lot of aspects to it that are well understood, but there are some not so well-known aspects. If you break some of these backlinking rules then it will most likely catch up with you, and you’ll be looking at problems. So it’s important to stay up to date on the current linking policies in regards to the major search engines – it will help you stay ahead of the competition and also avoid mistakes and pitfalls. Avoiding these mistakes will make linking easier and much more rewarding in terms of search engine positions and rank.