There’s no mistaking Twitter’s huge rise and slice of the online traffic numbers. Twitter has earned the trust that millions of business owners place in it. IM marketers have quickly learned how to operate in this unique environment. However, new people who try to use Twitter for marketing end up making some mistakes that can be easily taken care of. So that’s what we’ll be focusing on today, those avoidable mistakes that hurt your business.
It’s common to see profiles of Twitter marketers that don’t contain any photos. However, it’s always a good idea to use a picture, instead of avoiding it. A photo will give people a way to remember you, which they probably won’t do without an image. It also helps you to establish yourself as someone who is trustworthy. They will be easily able to recognize you from your profile picture and will start to trust your tweets because of it. A picture shows everyone that you are not afraid to reveal who you are, which will make your followers more comfortable dealing with you. So this is one of the things that you shouldn’t ignore if you want to build a loyal following.
Being hesitant to ask questions of followers is a fairly common feeling, and mistake. There’s nothing wrong with being tactfully upfront and open with them. After all, you’re using Twitter to engage in good business building and do well.
If you have a list, and you’ve provided them with excellent value, then of course there’s nothing wrong with sending an offer. You have to be really smart when it comes to adding any promotional tweets to your regular stream of tweets. It’s fine to include an offer in your tweets if you have held-up your end of the relationship deal.
Don’t have a corporate kind of image to show to your followers. You will find that Twitter users respond much better if you talk to them in a more casual, informal manner. This is why your Twitter account should be represented by the real you. Reveal your true identity rather than using a corporate mask. This is the method to reach the people who will be most receptive to your messages.
In short, if you want your followers to trust you give them a reason and tell them you’re someone who’s just trying to help. Show real concern for people and don’t spend all your time on Twitter trying to sell or promote.