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><channel><title>Kieran Cales IM Tips &#38; Reviews &#187; Google Adwords</title> <atom:link href="http://www.kierancales.com/tag/google-adwords/feed" rel="self" type="application/rss+xml" /><link>http://www.kierancales.com</link> <description>Unravelling the Internet Marketing Maze...</description> <lastBuildDate>Wed, 18 Jan 2012 10:52:02 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" /> <item><title>Discover How to Profit With AdWords and Clickbank</title><link>http://www.kierancales.com/pay-per-click/discover-how-to-profit-with-adwords-and-clickbank</link> <comments>http://www.kierancales.com/pay-per-click/discover-how-to-profit-with-adwords-and-clickbank#comments</comments> <pubDate>Fri, 02 Apr 2010 10:03:46 +0000</pubDate> <dc:creator>Kieran</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[clickbank]]></category> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[niche market]]></category> <category><![CDATA[targeted traffic]]></category><guid
isPermaLink="false">http://www.kierancales.com/?p=460</guid> <description><![CDATA[<p>There are many facets to beginning an online affiliate business, but the most significant items are product and traffic. One without the other is useless. You can have the capacity to drive herds of folks to your site, but if once they get there there is nothing to sell to them, then it doesn&#8217;t matter. [...]</p><p>The Original Post is Located Here: <a
href="http://www.kierancales.com/pay-per-click/discover-how-to-profit-with-adwords-and-clickbank">Discover How to Profit With AdWords and Clickbank</a></p>]]></description> <content:encoded><![CDATA[<p><img
src="http://www.kierancales.com/wp-content/uploads/2010/04/google-adwords.jpg" alt="Google Adwords" title="Google Adwords" width="600" height="300" class="aligncenter size-full wp-image-1355" /></p><p>There are many facets to beginning an online affiliate business, but the most significant items are product and traffic. One without the other is useless. You can have the capacity to drive herds of folks to your site, but if once they get there there is nothing to sell to them, then it doesn&#8217;t matter. Conversely, if you have a popular product, but no visitors come to your site, you won&#8217;t do any selling either. It is the need for synergy between these two things that makes Clickbank and Adwords work so well in tandem.</p><p>With Clickbank you are able to obtain high quality items to sell under a commission arrangement and with AdWords you have the capacity to direct targeted traffic. You must be careful not to lose a great amount of money, so remember some critical aspects of learning how to make Clickbank and AdWords work well together every time. Google AdWords is a sophisticated advertising tool that requires a good amount of learning to make it successful. Read on to fully probe the full particulars of advertising Clickbank products through the use of Google Adwords.</p><p><span
id="more-460"></span></p><p>The most common mistake that online business owners make when working with Adwords and Clickbank is selecting keywords that already have a high hit ratio for their particular niche market. Many new webmasters make this mistake because they figure the more popular the keyword, the better traffic they&#8217;ll get, but unfortunately this just isn&#8217;t the case &#8211; in fact, it&#8217;s actually the opposite. Most new affiliates have no idea that they are even making this mistake until they&#8217;ve lost a lot of money already. Just because a keyword receives a lot of traffic doesn&#8217;t automatically indicate that it will generate a hefty income. This idea couldn&#8217;t be further from the truth.</p><p>Niche-based, long-tail-keyword phrases do a much better job of getting the kind of targeted traffic you want than high volume keywords ever could. If traffic generated by long tail keywords is maxed out, then it may be time to move on to another market. Quite apparently, this guides you to one factor &#8211; it isn&#8217;t about bringing as much traffic as you can to your affiliate link or website; rather, it is about wrangling in converted traffic. Long tail keyword phrases increase the probability that the people who make it to your site actually purchase something. In short, focus on increasing your profits, not the traffic.</p><p>You must know how your visitors are converting and where are your visitors going in order to know this important issue in running your site successfully and profitable. You need to analyze that information before you expand your campaign. When using Clickbank and AdWords it is not unusual for many people to make this costly error. You can not just let Google or anyone else control the money involved with your campaign, when you open your AdWords account with precious funds. This is not the more efficacious way to do business. You might as well just run in blind. It provides you with no vital statistics with which to work. The reality is you won&#8217;t be profiting from your campaign if you promote multiple products without keeping a track of what&#8217;s happening.</p><p>You need to take baby steps in your initial campaign by watching a sample of the visitors coming in and the conversions going out before you dump more money into the effort. Let the traffic in little by little, if you see the campaign working well. The only method of having success with this is to continue testing and testing again. When you&#8217;re sure it&#8217;s working on a larger scale, pull out all the stops and expand your campaign. You can see how Clickbank can make you money &#8211; or lose you money &#8211; depending on how you manage it. So do your homework. Plan your campaign. And get started counting those dollars!</p><div
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href="http://www.kierancales.com/pay-per-click/discover-how-to-profit-with-adwords-and-clickbank">Discover How to Profit With AdWords and Clickbank</a></p>]]></content:encoded> <wfw:commentRss>http://www.kierancales.com/pay-per-click/discover-how-to-profit-with-adwords-and-clickbank/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Avoid These 3 Simple Adwords Mistakes</title><link>http://www.kierancales.com/pay-per-click/avoid-these-3-simple-adwords-mistakes</link> <comments>http://www.kierancales.com/pay-per-click/avoid-these-3-simple-adwords-mistakes#comments</comments> <pubDate>Sun, 28 Feb 2010 11:32:10 +0000</pubDate> <dc:creator>Kieran</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[bid prices]]></category> <category><![CDATA[campaigns]]></category> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[market research]]></category><guid
isPermaLink="false">http://www.kierancales.com/?p=224</guid> <description><![CDATA[<p>Google Adwords is a proven and highly effective advertising tool that is designed to funnel targeted traffic directly to your website. Adwords works well whether you use it to obtain leads, generate sales, or just to test a few new offers. You can even use Adwords to market products worldwide or target a specific geographical [...]</p><p>The Original Post is Located Here: <a
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src="http://www.kierancales.com/wp-content/uploads/2010/02/google-adwords.jpg" alt="Google Adwords" title="Google Adwords" width="600" height="300" class="aligncenter size-full wp-image-1393" /></p><p>Google Adwords is a proven and highly effective advertising tool that is designed to funnel targeted traffic directly to your website. Adwords works well whether you use it to obtain leads, generate sales, or just to test a few new offers. You can even use Adwords to market products worldwide or target a specific geographical location according to country, state, and city. However, expensive mistakes occur when vendors initate campaigns without first researching the market trends, the needs of their buyers, and the precise characteristics of their products. Following are 3 mistakes that people often make when they first start using Google Adwords.</p><p><strong>1) Targeting Keywords That Are Too Broad </strong><br
/> You can&#8217;t just jump into Adwords without taking the first step of thoroughly researching your market. Knowing your market and where you want to position yourself, as well as gathering details about your competition, are areas that you just can&#8217;t ignore. Through your research, you should be able to discover which keywords are currently bringing in the high traffic flow and what the bid prices are for these keywords. It is crucial that you understand how important keywords are and how they will affect your online marketing, if you want to be highly successful with Google Adwords. Market research is without doubt, the most important process you need to do. The more you know about your particular niche, the more likely you are to choose the correct keywords to get the best results.</p><p><span
id="more-224"></span></p><p><strong>2) Aiming To Be The Number One or Top Ad </strong><br
/> Many of the people who try to use Google Adwords find that that they don’t achieve the results that they hoped for and simply end up losing money. Eventually, they give up trying to make it work and give up on Adwords itself. Often this result is a consequence of not following your keyword traffic properly. How much effort you put into tracking your keywords and matching your target page to these keywords is perhaps the most integral part in determining your Pay Per Click (PPC) success. You need to keep track of which keywords are producing results and which ones aren’t, so that you know where your sales and profits are coming from. Once you know which keywords/campaigns are working and which aren’t, then you can tweak your campaigns in such a way that you will drive more traffic and not lose money. In its simplest terms, it is just a matter of retaining the keywords that are making you money and deleting the keywords that aren’t. Compiling that information and using it to help design your next campaigns will provide you with a higher level of profit since you already know what works.  So always bear in mind the importance and significance of tracking.</p><p><strong>3) Overusing Keywords in One Ad Group </strong><br
/> While you should focus on testing and optimizing your campaigns so you know which keywords are doing the job and which aren&#8217;t, you don’t just want to place a ton of keywords within one ad group. The most popular keywords will be swarmed over, while your less popular keywords will receive very few clicks.  In the long term, this can cause problems, as you won&#8217;t be able to harvest the proper data and won&#8217;t know which keywords perform the best.  Therefore, in the beginning you should only have around 10 &#8211; 15 keywords per ad group so that you can clearly see which ones are working and quickly remove the ones that aren&#8217;t working.</p><p>If you follow these simple tips you should be able to create a focused Adwords campaign that will bring in revenue because you are using keywords that lead to a high ratio of sales to clicks.</p><div
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