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It’s a little surprising how many IM marketers have a hard time with email marketing because it’s not hard to find good information about it. In order to be successful with email marketing, you have to be sure of many different factors and prepare well before starting, only then you will get to see results. In this article we will be discussing some email marketing tips that will give you an insight into effective promotion.

Many studies have been done about when it’s right to send an email to the people on your list, and experts found that it’s always best on a Tuesday and a Wednesday. These are the days when people are in the most receptive mode to communicate and understand. That means they’re seeking out your copy like never before, and that also means more sales. Mondays are no good for emails, it turns out, because people are still trying to play catch up from the weekend. And on the other days, Thursday and Friday, people are in the hustle bustle of the weekend. For that reason, it’s best to email them sometime in the middle of the week, as that’s when they’re most receptive. If you don’t get it right with this email, you won’t get another chance to send another one. You might be able to send another one, but it would have to be after a long time.

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