Link Building 101
These days, inbound links or backlinks have assumed far greater importance in terms of where your website will rank in the search engines. Inbound links can be likened to votes for your website – the more votes you receive, the more popular your website and the higher it will be ranked in the search engine results pages (SERPS).
However the sheer number of votes or links to your website is only one part of the equation – unlike a democracy, all votes are not equal in the eyes of the search engines. One vote or backlink from a website with a page rank of 5 or 6 is worth more than hundreds of links from websites with page ranks of 0 and 1. This is due to the fact that high page rank websites pass on some of their link “juice” to the receiving website – adding more page rank value to the receiving website.
The Continued Success of Online Article Marketing
Article marketing is still considered to be one of the most effective options for online marketers for promotion as well as for generating traffic to websites. It serves as one of the better and simplest methods available. Other methods such as banner advertising and PPC are also available but not as good and can be quite expensive as well as time consuming to get them right.
Article marketing has certainly faced lot of competition along the way and still come up trumps in regard to traffic generation. You can easily succeed in article marketing by following the proper techniques and strategies. A perfect article would have the body properly structured, has the appropriate number of keywords, can grab the viewers attention and makes them read the article – this also results in bringing the search engines spiders which in turn will lead to the generation of traffic to the author’s websites.
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